Archive for the ‘news’ tag
Publications International
How to advertise a day spa to bring more people in when your spa is on a tiny island?
currently i run a day spa the location is koh samui, thailand. how did i manage to bring more walkin customers when the majority are all customers from international locations not locals or even thais, also advertising in many publications in thailand has not worked since most tourists who come here dont read any publications or articles, most come to eat, sleep, have fun, and get a massage, also asking hotels and restaurants has been tried but they want a large sum of money for it first? can anyone help me, as i am trying to grow my business
Ok, the three basics of marketing are market, message and media.
You’ve identified your market as the tourists. See if you can further tighten that definition – is it primarily the old Norwegian ladies, or the middle aged fat German guys, or what? Who’s your best, stereotypical customer? In this process you want to consciously weed out the random people who wander in and cause nothing but headaches.
Next, message. What are these best customers looking for that makes them decide to walk in your door? Why did they choose your spa, today? (hint: ASK THEM). “Hi, thanks for coming, how did you hear about us? What made you decide to choose our spa, today?” These answers will refine your message (you might want to read up on the concept of USP). So after you’re done, you’ll know that “I want to find 40+ French women who usually stay at these 3 hotels and tell them “the only spa on the island that speaks native French, has real truffles, and there are no German men allowed” See?
Media: or, how will you deliver the message. You’ve already identified many options, but your hangup is cost. Here are 2 things to think about:
1) what’s a customer worth to you, in terms of gross profit? So if the French lady comes in, and spends $100, is your gross profit about $50? In which case, how much would you be willing to pay to get that $50 profit? Me, it’d be at least $25, maybe more depending on some other factors. So maybe those large sums of money aren’t so high after all?
2) you need to meticulously test and track your markets, messages and media – so that you can say “I thought my best market would be those French ladies, but it turns out the German dudes spend more on average and are a lot less demanding, plus there’s twice as many of them and the hotel only charges $5 per referral versus $20 per at the French hotel.
See?
Now the specifics of the media/ message – you probably already know what works, because that’s what the most successful businesses on the island are doing. Expand your view – don’t just look at other spas. Look at the restaurants and the scuba/snorkel guys, see who the dominant players are, and find out what they’re doing. Maybe even set up a referral for cash deal with them, or something like “if you buy a scuba day trip, you get a free facial from the spa, and if you buy a spa full day experience, you get a free hour of snorkel kit rental”
Go get started.
Scott
Doug Casey, Famed International Investor, On Goldseek Radio Part 1/3
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Campbell’s Slow Cooker Recipes $9.95 Slow cookers are more popular than ever these days because they accommodate easy meal preparation and quick cleanup-an ideal solution for busy people and families who want a home-cooked meal. Plus, there’s nothing like a slow cooker for mingling flavor and creating something worth savoring. The Campbell’s Slow Cooker Recipes cookbook shows you how to put together ingredients early in the day and c… |
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Campbell’s Incredibly Easy Recipes $11.95 Learn the art of fast family cooking with this collection of simple and easy recipes from the Campbell’s Kitchen. The Campbell’s Incredibly Easy Recipes cookbook shows you how to make family favorite entrées, 5-ingredient dishes, skillet meals, 10-minute meals, and three-step recipes. The spiral-bound cookbook lies flat when open for easy use. Try these easy-to-make favorites from the Campbell’s … |
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With Love From My Kitchen Our Family Tradions Tabbed Recipe Keeper $15.99 Create and Share your recipe Collection! This heirloom keepsake includes: 144 fill-in recipe pages |
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Sherman Brothers Songbook $14.30 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
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Kol Dodi: Jewish Music For Weddings $21.02 The definitive collection of Jewish wedding music, Kol Dodi is a single volume (2 CD) resource for Jewish wedding music. Featuring five complete wedding services and over 30 songs! Are you planning a wedding? Kol Dodi is a handy resource to help you in planning the music for your wedding. Contemporary, traditional, Sephardic, Yiddish and Israeli wedding songs and services. Bonus service on 2-CD s… |
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Record a Story Miss You (Board) $15.31 Description not available. |
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Immunities from Jurisdiction in International Law (Hardcover) $123.2 The topic of immunities from jurisdiction in international law is perhaps one of the most controversial in modern international relations. At one level, immunities such as diplomatic and state immunity are regarded as anachronistic; existing only to sh… |
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Warriors of the Rainbow (Paperback) $21.03 Agripping personal account, this book is written by a man who participated in some of the most publicized international environmental actions ever undertaken. Robert Hunter was a much loved member of Greenpeace from its inception, when he and 10 ot… |
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The Survey of Academic Library Subject Specialists (Paperback) $94.58 This report examines academic library purchasing policies in public affairs and political science/government with data based on a sample of 60 academic libraries in the United States and abroad. Comprehensive data details the budgetary allocations for … |
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The Law and Politics of Wto Waivers (Hardcover) $125.78 “International law and institutions increasingly not only deal with transactions across the borders of sovereign states, but instead promote and protect transnational societal interests. To give but a few examples: international legal regimes obligate … |
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The International Law of the Sea (Paperback) $57.76 “The law of the sea is a complex and fascinating subject. This textbook explores the subject from the perspective of public international law, covering all the key topics from the legal regimes governing the different jurisdictional zones, to internati… |
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The International Law of the Sea (Hardcover) $109.86 “The law of the sea is a complex and fascinating subject. This textbook explores the subject from the perspective of public international law, covering all the key topics from the legal regimes governing the different jurisdictional zones, to internati… |
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Law of the Sea in Dialogue (Hardcover) $95.09 The interrelation between different fields of public international law has particular relevance for the systematic understanding of international law. The book contains a collection of essays on the law of the sea and its interdependencies with other c… |
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1962 in Economics: Companies Disestablished in 1962, Companies Established in 1962, Wal-Mart, HP Enterprise Services $23.99 New – Chapters: Companies Disestablished in 1962, Companies Established in 1962, Wal-Mart, Hp Enterprise Services, Service Corporation International, Winton Motor Carriage Company, Enel, Rite Aid, Caci, Nathaniel Lichfield and Partners, Tops Markets Llc, Cox Communications, Randall House Publications, Shopko, Tatsunoko Production, North British Locomotive Company, Shoppers Drug Mart, Menards, Nfl Films, Raymond James, Brookfield Multiplex, Windecker Industries, Sunbeam Television, Norske Skog, W |
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1962 in Economics: Companies Disestablished in 1962, Companies Established in 1962, Wal-Mart, HP Enterprise Services $21.7 Used – Chapters: Companies Disestablished in 1962, Companies Established in 1962, Wal-Mart, Hp Enterprise Services, Service Corporation International, Winton Motor Carriage Company, Enel, Rite Aid, Caci, Nathaniel Lichfield and Partners, Tops Markets Llc, Cox Communications, Randall House Publications, Shopko, Tatsunoko Production, North British Locomotive Company, Shoppers Drug Mart, Menards, Nfl Films, Raymond James, Brookfield Multiplex, Windecker Industries, Sunbeam Television, Norske Skog, |
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1996 IEEE International Symposium on Industrial Electronics (Isie) $132 Used – For engineers and managers interested in learning more about the electric power environment that computers operate in and how to harden them against voltage sags and short power interruptions; the leading causes for shutdown. You will learn how to take the sensitive out of the phrase sensitive electronic equipment. Publications such as the IEEE Emerald Book along with FIPS Publication 94 explain what happens to sensitive electronic equipment following power quality variations and what to |
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1996 IEEE International Symposium on Industrial Electronics (Isie) $132 New – For engineers and managers interested in learning more about the electric power environment that computers operate in and how to harden them against voltage sags and short power interruptions; the leading causes for shutdown. You will learn how to take the sensitive out of the phrase sensitive electronic equipment. Publications such as the IEEE Emerald Book along with FIPS Publication 94 explain what happens to sensitive electronic equipment following power quality variations and what to d |
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2000-2005 Outlook for Travel Kettles in Africa $80 Used – The liberalization of markets has lead to record levels of international investments. Icon Group Ltd.?s primary mission is to assist international managers to better plan and implement strategies in a global economy. It does so by providing various specialized industry reports, data bases, publications and services to its clients. This report is one of many published by Icon Group Ltd. to assist executives and planners in monitoring and analyzing world markets. In addition to industry-spe |
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2008 $197.95 New – editio serves as an international forum for textual criticism and editorial science. Articles provide information on major theoretical and methodological developments as well as the practical side of editing. Thanks to its international scope, editio facilitates a continuous debate between those subject fields that integrally involve the editing of texts. Regularly published conference proceedings, bibliographic reports and reviews afford an up-to-date survey of relevant publications. Lang |
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2008 $17.11 Used – editio serves as an international forum for textual criticism and editorial science. Articles provide information on major theoretical and methodological developments as well as the practical side of editing. Thanks to its international scope, editio facilitates a continuous debate between those subject fields that integrally involve the editing of texts. Regularly published conference proceedings, bibliographic reports and reviews afford an up-to-date survey of relevant publications. Lan |
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2008 $109.42 Used – editio serves as an international forum for textual criticism and editorial science. Articles provide information on major theoretical and methodological developments as well as the practical side of editing. Thanks to its international scope, editio facilitates a continuous debate between those subject fields that integrally involve the editing of texts. Regularly published conference proceedings, bibliographic reports and reviews afford an up-to-date survey of relevant publications. Lan |
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2008 $17.11 Used – editio serves as an international forum for textual criticism and editorial science. Articles provide information on major theoretical and methodological developments as well as the practical side of editing. Thanks to its international scope, editio facilitates a continuous debate between those subject fields that integrally involve the editing of texts. Regularly published conference proceedings, bibliographic reports and reviews afford an up-to-date survey of relevant publications. Lan |
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2009 $245.95 New – editio serves as an international forum for textual criticism and editorial science. Articles provide information on major theoretical and methodological developments as well as the practical side of editing. Thanks to its international scope, editio facilitates a continuous debate between those subject fields that integrally involve the editing of texts. Regularly published conference proceedings, bibliographic reports and reviews afford an up-to-date survey of relevant publications. Lang |
